45-pages of pure, unadulterated bicycling goodness. The Bike to Work Book is aimed at getting more people commuting by bicycle. If you're already biking to work forward this PDF to any waverers or would-be bikers you may know. The sampler contains a chapter listing pretty much every known excuse for not cycling to work.

SMIDSY: Sorry, mate, I didn't see you. Even when smothered in LEDs? Video short of a conspicuous cyclist, set to Tchaikovsky's Sugar Plum Fairy from the Nutcracker Suite.

CELLPHONE VERSION: Last year the CTC Charitible Trust won a grant of £295,000 from Defra's Tomorrow's Climate Today's Challenge programme to produce and distribute a cinema advert extoling the virtues of cycling as a means to tackle climage change.

The 60-second ad will have its premiere at a special screening at the Prince Charles Cinema, Leicester Square, London on Monday 18th June. The ad will be followed by Al Gore's An Inconvenient Truth.

'Cycle Hero' will be shown in cinemas across the UK from June 30th for six weeks, reaching an estimated audience of over 3 million people.

There's lots of background info on the advert at CycleHero.com.

The advert stars American actress Genevieve Love Lake as the Cycle Hero. She lives, works and cycles in London.

She said: "I am a keen cyclist and it was great to film the cycling scenes along with the other stars of the ad and the hundreds of cycling extras. As a model and actress I like to keep fit, so knowing I can count calories while counting carbon helps me feel a whole lot better. Knowing that simple - and fun - things like cycling can really make a difference in tackling global warming is so cool."

This video short from Quickrelease.tv is on YouTube at http://www.youtube.com/watch?v=79cmQlACL6s but download this 3GP version for use on mobile phones and PDAs.

There will be lots of audio and video podcasts here soon.